Wednesday, April 15, 2009

Seven Tips to Drive Traffic to your Site

1. Keep Content Current
Make sure to update your listings regularly. Changing the content will alert the search engines that your site is a living document, so to speak, and it will help your Webpage rank higher in search listings.

2. Get Linked
The more Web sites that link to your Web site, the better your search ranking will be. Trade links with local, complimentary vendors in tour area or agents in other cities.

3. Send emails
When you capture leads, send them intermittent emails to alert them when there's something new on your site so they will visit again. Be sure to follow SPAM laws.

4. Write some articles
Writing articles and posting them to free ezine Web sites will position you as an expert in your field and also offer a link back to your site.

5. Get free ads
There are a number of sites, newsgroups and directories, such as MerchantCircle, that offer free listings for businesses. Be sure your information is listed.

6. Use your URL

Be sure to list your URL on everything - business cards, advertisements, pens, etc. Everything you send out should have your URL on it.

7. Join community conversations
Comment on posts related to real estate news articles and blogs, and put your name, affiliation and URL after your response.

(Published in Outfront Magazine, March/April 2009)

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